Nintendo Will Release a Ne Console in "Emerging Markets"

Nintendo has announced that they will release a new console of some sort (and possibly other new devices) in "emerging markets". The console will be specifically designed for these countries (China and possibly some other countries such as India and Brazil) so its very unlikely it will come out in the U.S, Europe, Japan etc. It will also have new games. Nintendo is targeting people with less game experience and lower incomes than people in developed countries. This console will not be a dumbed down Wii U it will be a brand new console with games specifically designed for these markets. Nintendo didn't say anything about the exact specifications of their new console but it will be cheaper and less powerful than Wii U.

Microsoft announced last week that the Xbox One will launch in China this September. They will team up with BesTV to distribute the console in China. 

China has a huge video game market, the second largest in the world. Most of that is from PC and mobile games because video game consoles have been banned in China since 2000. Recently the ban has been lifted. Although there is a lot of potential in the Chinese game market they have some ridiculous censorship rules. Microsoft will likely have a hard time finding much success in China because of this. Nintendo however may find success in China because of their different approach. Making a console with games specifically for this market makes more sense. It seems as if Microsoft is just testing out this new market but Nintendo is serious about making an impact there. If Nintendo or Microsoft (or both) find success in China then don't be surprised if Sony hops on the China bandwagon too.